Data & audience specialist
AB Media, Inc. is seeking a talented, experienced and deadline-driven professional to serve as our Data & Audience Specialist. This highly engaged, proactive and goal-oriented individual will be responsible for assisting in the execution of our marketing strategies, including audience engagement and development.
The ideal candidate has 1-3 years of solid data analytics or audience development experience working in a fast-paced organization and a sharp attention to detail. Preferably, this candidate should also be knowledgeable of industry trends and highly skilled in segmentation and targeting techniques, identifying new ways to leverage our data to help bring in new business/revenue for the organization.
Job Duties Include:
Desired Skills & Experience:
Interested candidates should submit a cover letter, resume and salary requirements to:
Kate Rampone, Marketing & Audience Development Manager, at kate@athleticbusiness.com
Download full Data & Audience Specialist job description here.
The ideal candidate has 1-3 years of solid data analytics or audience development experience working in a fast-paced organization and a sharp attention to detail. Preferably, this candidate should also be knowledgeable of industry trends and highly skilled in segmentation and targeting techniques, identifying new ways to leverage our data to help bring in new business/revenue for the organization.
Job Duties Include:
- Identifying and offering new ways to segment our audience to develop a stronger connection with our audiences
- Function as liaison for all circulation related vendors and partners
- Organize information, data and files needed for circulation audits
- Analyze performance of sales, circulation, attendee and editorial marketing efforts
- Managing data entry tasks as they come in to make sure we are up-to-date on all requests
- Working with the Marketing & Audience Development Manager to help identify data gaps
- Assisting the Marketing & Audience Development Manager with leading our brand, marketing strategy and lead-generation efforts for all four brands (Athletic Business, AB Show, AQUA and Wood Floor Business)
- Analyzing marketing and sales metrics and converting them to valuable insights to help improve our marketing strategy, messaging and approach
- Assisting in other projects as assigned based on business needs
Desired Skills & Experience:
- Associate’s or Bachelor’s degree in information technology, business or related fields
- Minimum of 1-3 years’ experience in data or audience analytics
- Audit preparation experience and/or working knowledge of Google Ads platform a bonus, but not required
- Passion for developing engaging marketing messaging and initiatives that drive results
- Proven success in past lead-generation marketing efforts with measurable results and examples
- Excellent communication and presentation skills
- Thorough understanding of digital and social media best practices
- Team oriented and comfortable working with multiple departments/colleagues on any given task
- Highly organized and detail-oriented with exceptional sense of accountability
Interested candidates should submit a cover letter, resume and salary requirements to:
Kate Rampone, Marketing & Audience Development Manager, at kate@athleticbusiness.com
Download full Data & Audience Specialist job description here.
